Running the numbers

If you really love strategy, you live and breathe it. Today, I spotted an opportunity to combine my strategic analysis, market research, financial and business skills. The BC government’s new budget proposes to allow families to defer property taxes. The government will charge the prime rate. Some people have suggested this might simply drive families [...]

11 of the most costly marketing mistakes

1. Not having a marketing plan
One of the most costly marketing mistakes is a lack of planning and the absence of an overall marketing strategy. Don’t market piecemeal with a little of this and a little of that. Invest in a marketing plan that outlines where you’re going and how you’re going to get there.
2. [...]

Trust – the core of every relationship

Trust. It’s a simple word. But the importance of trust often goes unmentioned…until trust breaks down. Then you have a crisis on your hands. Although you might have a tendency to link trust to interpersonal relationships, it’s important to business relationships, too.

Vancouver Marketing Consultant team Trustmode Marketing launches

Vancouver marketing consultant Andréa Coutu today announced the launch of Trustmode Marketing. After running her Vancouver marketing consultant business under her own name for more than 12 years, Ms. Coutu saw an opportunity for a new business that would offer a suite of marketing consulting solutions and services.
"Companies have been telling me that the reason [...]